The Value of Endurance



As we enter into a business venture, or any other project there are a myriad of things to be aware of, not least of these is a keen awareness of the value of endurance. The value of endurance is that it is that great definer that separates those who will become successful and the ones that won’t; It is the determination to stay the course when things don’t go the way you thought they would; It is the difference in climbing to the top of a mountain, not just looking at it from the bottom.

Endurance is the willingness to “suck-It-up” and “keep on keepin’ on”, to endure the setbacks that happen on the journey to achievement. When others give up you keep pushing forward.  When they turn back you continue to face the front. Endurance is the measure of our passion, belief, desire, attitude and focus on the goals we wish to achieve.

Over the years, I have talked with many people who displayed great confidence about the tasks  they were just beginning. Then, after they started their journey and felt a little push-back, they started to have doubts. Before long, they gave up, feeling that they had failed.

In reality they didn’t fail. They just didn’t understand the laws of success. They didn’t realize that their faith in themselves, their commitment to the goals they had set and their willingness to endure the pitfalls that would happen along the way, were all being put to the test. As I look back at my life, I can see places where I didn’t understand the laws of success. There were times when I failed to recognize the value and power of endurance. I sometimes find myself looking back and wondering What if?. At the same time, I am grateful that I finally grasped the principle “when the going gets tough, the tough get going”; that the key to being successful is endurance; that mindset of not allowing oneself to be “pushed back”

There are many stories of people who have endured humiliation, rejection, ridicule and much more. They have not given up but endured, passed the test and succeeded. Here is just one:


The authors of “Chicken Soup for the Soul” Jack Canfield and Mark Victor Hensen submitted the book to more than 140 publishers. None thought that it could turn out to be a bestseller, but it did, selling over 100 million copies and that led to the “Chicken Soup” series. Jack Canfield is quoted as saying,You have to believe it’s possible and believe in yourself. Because after you’ve decided what you want, you have to believe it’s possible, and possible for you, not just for other people. Then you need to seek out models, mentors, and coaches.”

The degree of success we experience in life will be directly proportional to our willingness to endure the challenges placed in front of us. A quote that I and many others regard as the most inspirational movie speech of all time on the subject of endurance comes from Rocky Balboa when talking to his son who was about to quit and walk away. I remember the first time I heard it. An associate sent it to me on a voice mail. It sent shivers down my spine and, being a “Rocky” fan, I played it over several times. I have listened to it many times since and I still get that same feeling. I will not insert the whole speech here, just a small part of it:

Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit, it’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward.

That’s how winning is done!”

Rocky is telling his son that he needs to stand up to life. To take the test and “keep on keepin’ on”; to push back at the challenges life has thrown him. He then goes on to say:

Now if you know what you’re worth, then go out and get what you’re worth! But you gotta be willing to take the hits. And not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!”

How do we get the strength that we will need during the time of endurance? We get it by knowing what it is we are striving for; having a clearly defined picture of our goals. We then have to have confidence in ourselves and our ability to achieve those goals. Then we must find people who will be supportive of us; those who will help us back on our feet when we are down; people who will be our cheerleaders and mentors. Finally, we must be convinced that we are worthy of the rewards that will be waiting for us.

The value of endurance is that when we ‘endure’, we refuse to blame others for our situation. We move forward with determination and resolve, knowing that even in defeat we can have victory. We can then experience that feeling that we have given as good as we got after getting up each time we were put down – just like Rocky!

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